It makes totally perfect sense – allow your customers free access to the internet so that they will hang around longer, potentially order / consume more goods and services and increase the likelihood that they will do it all again tomorrow. Seems good in theory however it’s sad that many cafe owners (especially in Australia) are ignorant of the possibilities of converting the tech needs of their demographic into more revenue as many are often too focussed on the operational aspects of their businesses.
continue reading "Free AT&T WiFi at Starbucks : Australian Cafe Owners Take Note"
