Nike has started to disband its Fuelband team and it’s been reported that the footwear giant will instead focus on fitness software. It’s always sad to see a promising product leave the ring, but Nike just didn’t innovate as fast as the market. Also didn’t help that many customers complained of faulty bands and non-intuitive UIs.
Could this also be a sign that Nike knows some details of what Apple will be bringing out and therefore just paving the way for a gadget it knows will dominate anyway?
Time will tell.
In the meantime, I’m still paying with the Fitbit Flex and Force, Pebble Steel and Samsung Gear Fit. Out of these, I love the Samsung Gear Fit for the beautiful curved screen and interface, but the Fitbits are still my preference because of the community. Having my Dad, brother and wife taunt and cheer me throughout the week adds a nice touch to keeping fit!