Earlier this week I attended the LG Electronics CES 2011 Press Conference. In the space of the 45 minute session, I was able to learn quite a lot of where they’ve been and where they are going. I tell you what, after going through the whole experience, I have increased my respect for journalists and reporters who do this regularly – it requires much preparation, patience and poise!
This post includes my summarised notes on LG’s 2011 roadmap and my experience on this hectic morning. You can find the whole video clip of the LG Press Conference at the end of the post
Held at 8am at the impressive Venetian Hotel, LG’s Press Conference was the first of many that would be held that day. LG’s has always traditionally been held at this time. Perhaps they’ll consider a later time next year so I can sleep in a bit more? Kidding
First up was Wayne Park, CEO LG Electronics USA.
- Business Competitiveness: introducing new innovative products
- Future Business: strengthening investment in new technology as the growth engine for the future. Will invest more than $12 billion dollars in R&D
- Quality: emphasizing responsibility and a rigorous quality system based on Six Sigma principles
- People: continue to nurture excellent talent at home and abroad while fostering an environment of autonomy and creativity
Next was Dr.Skott Ahn, CTO of LG Electronics. Dr.Ahn shared how 2011, for LG Electronics, would be all about smart devices : Smart TV, Smart Appliances and Smartphones.
This is what Dr.Ahn had to say about each of these smart technologies.
2011 Smart TV range:
- Will have improved UI, content sharing and support for TV apps
- Expanded broadband TV capabilities by increasing number of content providers
- Introduction of MediaLink solution which collects appropriate meta data from the internet
- Regular development of the LG TV app store
- Introduction of the LG Smart TV
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Upgrader which you can use with existing TVs
- Continued focus on 3D TV technology. New models to be brighter and have zero flicker
2011 Smartphone range:
- Introduction of the LG Optimus Premium Series of handsets
- First two off the range are the LG Optimus 2X and
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- LG Optimus 2X features dual core Nvidia Tegra chip
- LG Optimus Black features super bright NOVA display and is the world’s thinnest at 9.2mm thick
- LTE will also be taken seriously by LG and have developed devices accordingly
2011 Smart Appliances range:
- Something unique: addition of wireless connectivity to washing machines, fridges and robotic cleaner
- Smart Access allows owners to manage appliances remotely by table or smartphone
- Smart Washer can download new washing cycle, whereas the Smart Fridge can download recipes
- Smart Grid : LG participated in pilot projects in Korea, US and Europe. The grid provides the ability to control devices for maximum efficiency.
From the above you can see it’s going to be a pretty huge year for LG!
After the press conference, I exited quickly to the press lounge, not only to start working on blog posts, check emails and tweets but to soak in the atmosphere of being amidst technology journalists and press from all around the world. The room was abuzz with fingers hammering away on laptop keyboards and acquaintances talking about their next writing gig.
It was interesting to see the balance of power rested with Apple in the press room – MacBookPros and MacBookAirs seemed to dominate! (I use an Apple MacBookPro 13″ myself).
And for those who want to hear and see the whole press conference, please find the Youtube clip below.
LG Electronics Press Conference – CES 2011