LG’s (Android) Optimus Black… I’ve been wondering just where it fits. It’s not the gun performer. That’s the 2X’s claim. It’s not bleeding edge entertainment. I guess that’s where the new Optimus 3D smartphone stakes its claim. But the Black is very cool, in its own right and I think it fits in nicely as the stylish all-rounder with mega-brightness for outdoor use. And now LG seem to be confirming my suspicions on the whole “positioning” thing with the announcement a few days ago of a partnership with the Keith Haring Foundation to bring a handful of his iconic cool artworks to the Black’s back.
Keith Haring developed his art to the point where you couldn’t fail to immediately recognise it wherever you saw it, even if you didn’t know who the artist was. Of course, he’s best known for his New York public installations done in chalk on the subways… that’s what got him started, anyway. By 2004 we’d seen his stuff in Melbourne, too. Those simplistic black outline figures with crude movement lines around them – yeah, you recognise it immediately.
The LG Optimus Black will come in a limited release of six designs. Three on a white background and three on a black background. Here they are…
I couldn’t get a date out of LG for the release of these special versions of the Optimus Black but we do know the Black will start being released globally in March. So stand by for more details on dates and carrier availability when we have those.
As well as the Keith Haring artsy ones, the LG Optimus Black is also getting some colour. We saw white, charcoal (or maybe just really dusty dark blue?), and pink. All very elegant.
Keith’s not with us any more, but it’s great to see his art continuing in various forms! I might do a round of MWC before I leave, taking photos of other cool colours and “phone art” from other manufacturers, if I get a chance. Stay tuned.
For the detail-hungry among you, here’s the LG press release:
SEOUL, Feb. 10, 2011 – LG Electronics (LG) is making a statement in smartphone design with a collaboration with the Keith Haring Foundation. The partnership will see artwork from the legendary American pop artist featured on LG’s Optimus Black, which at just 6 mm (at its thinnest point) and 109 grams, takes the crown as the world’s slimmest and lightest Android-powered smartphone.
“Keith Haring inspired the art world with his energetic, colorful images which are recognized by millions of people around the world,” said Dr. Jong-seok Park, President and CEO of LG Electronics Mobile Communications Company. “We hope to capture some of that ‘joie de vivre’ through this partnership as it’s perfectly consistent with our ‘Life’s Good’ philosophy.”
LG and the Keith Haring Foundation have selected two of the artist’s works to create iconic back covers for the LG Optimus Black. This is the second time LG has worked with the foundation — in 2008 LG and the foundation collaborated on the LG KF600 and LG KF700 with the goal of bringing more art into people’s lives.
“The Keith Haring Foundation is pleased to be working with LG again,” said Julia Gruen, Executive Director of the Keith Haring Foundation. “The partnership with LG is an extension of Keith’s goal of extending his work to different audiences in an effort to break down the barriers that exist between the art community and everyday people.”
Making a bold visual statement, the LG Optimus Black offers sleek and smooth lines that are both stylish and functional. No matter how it’s held, the LG Optimus Black delivers high-quality sound as a result of an antenna designed to be completely free from physical interference.
Featuring the NOVA display, the Optimus Black provides optimal brightness and readability under any lighting conditions. The NOVA screen delivers a more natural web browsing experience by displaying truer whites while also cutting energy use by 50 percent compared to conventional LCDs. The Optimus Black also offers a more intuitive user environment where frequently used functions can be accessed directly from the locked screen with a tap, tilt or shake command. Other features include the world’s first 2 megapixel front-facing camera and Android 2.3 upgrade capability.
The LG Optimus Black will be available in black, white and other color variations in select European markets next month. Visitors to the Mobile World Congress 2011 will be able to see first-hand the Keith Haring LG Optimus Black from February 14 to 17.