Last week I was able to sit down with the two Aussie entrepreneurs who, I believe, are going to make a lot of money very soon with their new invention – the iCatchi Plug.
The concept is simple enough – plug in an iCatchi into your headphone jack to protect it from dust, lint and moisture and at the same time personalise your device by choosing a design that suits you. Most of the time, the headphone jack is left open to the elements so it makes perfect sense to cover it up when not in use.
How The iCatchi Plug Was Invented
Chris Land, one of the directors of iCatchi, over coffee with me last week, described how he stumbled upon this little idea. It all happened one day when he started experiencing audio problems with his iPhone 3G. After a workout at the gym, he got frustrated that the speakerphone functionality on his iPhone wasn’t working properly. His search online for answers, led him to a thread on an Apple forum that stated the problem came from lint inside his headphone jack that created an electrical circuit by connecting the insides of the headphone port together. This connection fooled the device into thinking there were headphones plugged in and in turn, the speakers would not activate.
Once the lint was sucked out of his iPhone, he created his first iCatchi prototype to prevent anymore getting in. This was when his invention was born!
Can’t believe nobody thought of this earlier – it’s a fantastic little invention. If you’re experiencing headphone jack problems, you should plug one of these beauties in.
You can now get your own iCatchi Plug direct from their website. The price for most plugs is AU$7.95 which includes free shipping.
I’ve heard rumors that more designs are on the way. Keep an eye out for this company, I have a feeling big things are coming.
iCatchi Plug Product Description
Unveiling A WORLD FIRST!
Take a mobile phone, take potential problems with your headphone jack, add an ability to personalise your phone in a fun, subtle way and you end up with a totally unique product!
The iCatchi Plug™
The iCatchi Plug™ was developed after users experienced problems with their mobile phone headphone jacks.
It’s a little know problem but more and more people are experiencing it. When foreign material such as lint, fluff or sand gets into the headphone jack hole, you can experience potential device faults.
More commonly your hands free function plays up as your phone can be tricked into thinking that the headphones are plugged in. You may also void your warranty if liquid gets in as some smart-phones have inbuilt sensors that change colour when in contact with liquids.
So here’s a really cool solution to the problem. Its a fun way to add a little excitement and colour without going overboard!
These guys have thought of everything….not only are there really cool designs, images or charms to choose from which will keep on growing or expanding, you can also advertise your company logo’s or brands on the iCatchi Plug™.
They have even thought of what to do with your iCatchi Plug™ when you are either making hands free calls or listening to music. The iCatchi Clip™ holds or secures your iCatchi Plug™ which hangs of your headphone cable, allowing you to collect them and swap them to.