I was in Sydney last Thursday for the Dell / Alienware Gaming Laptop Launch Party. As mentioned a couple of days ago, it was hosted at the Shangri La where we were treated to an array of tasty treats of course equally delicious beverages 
Here are some photos from the day:
They Gave Away An Alienware M15X Gaming Laptop!
One of the highlights of the afternoon was the car racing competition, where, the fastest laptime of the day would be rewarded with a brand new Alienware laptop!
As you can see from the standings, my virtual driving skills need much improvement 
There were around 20 or so of us who competed, so I don’t feel that noobish coming in 7th place.
Alienware M15X Run-down Video
In the video below, you’ll see me interviewing Stewart about the latest range of gaming laptops and he walks me through features of the Alienware M15X laptop which they claim to be the most powerful portable rig in the world. Perhaps our interview settings were not the most conducive, however I think he gives a great overview about the power and features of the device.
Special thanks to Brad Crabtree (@Bcrab) for helping me film this.
Press Release – “DELL FEEDS GAMERS’ PASSIONS WITH FIVE NEW ‘ALL POWERFUL’ ALIENWARE GAMING RIGS”:
SYDNEY, Australia, Oct. 29, 2009 – PC Gamers now have five new ways to level up with a fleet of high-performance gaming rigs from Alienware, including four overclocked* liquid-cooled desktop systems and the most powerful 15-inch gaming laptop in the universe.
Jointly developed by the Dell and Alienware teams, and featuring the latest technologies for maximum performance, aggressive designs and unmatched customisation and personalisation through Alienware’s exclusive Command Center software suite, these systems represent a new era in PC gaming.
The line-up includes Alienware Aurora, Aurora ALX, Area-51 and Area-51 ALX desktops and the Alienware M15x laptop join the M17x, launched in October, to expand the Alienware arsenal and reaffirm Dell’s position as visionary and designer of the industry’s most coveted gaming systems.
The News:
- Alienware M15x – The most powerful 15-inch gaming laptop in the universe. Sporting Alienware’s acclaimed new mobile ID which debuted with the M17x laptop, the M15x offers Alienware performance in a compact package guaranteed to appeal to mobile enthusiasts and hardcore gamers on the go. The first Alienware laptop to feature a mobile Core i7 processor, the M15x also offers a 1GB NVIDIA GeForce GTX 260M GPU* and up to 8GB DDR3 1333MHz memory* to take on, and dominate, even the most intense game titles. Prices start at $2499 (AUD) and additional technical specifications are here.
- Alienware Aurora and Aurora ALX – The Aurora is the most upgradeable and the Aurora ALX is the most powerful MicroATX desktops Alienware has ever created. Featuring the latest Intel® Core™ i7 processors, including an optional Extreme Edition overclocked** to 3.6GHz, the Aurora line of desktops are designed to deliver the power needed for hardcore gaming, pro-level HD audio and video editing, 3D animation and more. To crank up your gaming performance, Aurora and Aurora ALX have options for dual 1GB ATI Radeon HD 5870 graphics cards, up to 24GB DDR3 1333MHz memory[asterisk] or 12GB DDR3 1600MHz memory, respectively, and up to 2TB of hard drive storage – all in a compact, MicroATX chassis for taking up less desk space. Prices start at $2499 (AUD) and additional technical specs are here.
- Alienware Area-51 and Area-51 ALX designed for extreme gamers and tech enthusiasts who demand only the latest, most advanced equipment, the Area-51 line of desktops features Intel Core™ i7 processors factory overclocked* to an intense 3.86GHz for peak performance. To max out your graphics benchmarks, these systems offer the quad-GPU power of dual NVIDIA® GeForce® GTX 295 graphics cards. Other featured specs include up to 12GB DDR3* memory clocked at 1333MHz or 1600MHz, respectively, and six easy-access, cable-free hard drive bays that support both 7,200RPM and 10,000RPM drives, solid state drives and RAID 0, RAID 1 and RAID 10 configurations. Prices begin at $3699 (AUD).
The ALX brand denotes a distinguished class of Alienware systems that deliver both unique designs and peak performance. Both Aurora ALX and Area-51 ALX offer technology options beyond their respective standard editions, allowing for higher benchmarks, extended future-proofing and all-around increased bragging rights. Aurora ALX features design elements not available on Aurora such as the Active Venting louver system, internal theater lighting and cable-free hard drive bays. Area-51 ALX ups the ante with an anodized aluminum body and motorized front panel. All Alienware desktops also offer CPU liquid cooling right out of the box which allows the ease of overclocking that deliver extreme computing.
Also announced today, Alienware customers can now configure the M17x laptop with the intense power of the ATI Mobility Radeon HD 4870 in both single and ATI CrossFireX configurations for up to a 145-percent graphics performance increase1. The result is an immersive, cinematic experience when playing the latest HD games and movies.
Alienware users can build out a complete, high-performance gaming ecosystem with the recently announced Alienware TactX Mouse and Keyboard, and the Alienware OptX™ AW2210 Monitor which features a 21.5-inch full HD screen for experiencing the latest generation games and HD movies in glorious 1080p resolution.
The Aurora starts at $2499 (AUD) and the Aurora ALX from $4499 (AUD). Both are available for order immediately at www.alienware.com.au/dnn2/ .
The Area-51 starts at $3699 (AUD) and the Area-51 ALX from $5499 (AUD), and will be available to order in the coming weeks.
The Alienware M15x starts at $2499 (AUD) and is available for order immediately at www.alienware.com.au/dnn2/.
The branded peripherals can be ordered immediately at: www.alienware.com.au/dnn2/.
All prices listed for the Alienware PCs and peripherals are effective from October 31.
Alienware is one of two brand pillars within Dell’s broader consumer portfolio. Dell’s Alienware gaming brand delivers high-performance computing for enthusiasts and tech lovers alike, and complements the Adamo by Dell brand, which offers unmatched style, design and craftsmanship. Alienware and Adamo are the standard-bearers of Dell’s personalisation efforts, which extend to the entire consumer portfolio, including Inspiron and Studio and Dell Design Studio, which reinvents the way people can customise their laptops as extensions of self-expression.
Quotes:
“These newest additions to the Alienware lineup represent the culmination of months of hard work, bringing together two world-class teams to create a family of world-class products targeting PC gamers,” said Arthur Lewis, general manager of Dell’s Gaming Group. “Our current offering of desktops, notebooks and peripheral products signals our commitment to providing the best PC gaming experience possible and to being the global industry leader for PC gaming products.”
“Alienware systems are, and always have been, our benchmark for PC gaming performance,” said Evan Williams, general manager of Dell’s Consumer business unit in Australia. “Through the Alienware brand, Dell is committed to offering gamers the richest possible PC gaming experience with the latest technology and coolest designs.”
“The new Intel® Core™ i7 mobile processor redefines expectations for performance, flexibility and extreme gaming on mobile platforms,” said Mooly Eden, vice president and general manager of the PC Client Group at Intel. “We are pleased that Alienware has designed the Intel® Core™ i7 920Xm processor into their latest mobile gaming laptop.”
“As the first-ever DirectX® 11-capable graphics card, the ATI Radeon™ HD 5870 is the pinnacle of PC graphics performance,” said Matt Skynner, Vice President & General Manager, GPU Division, AMD. “By pairing the awesome power of this card with Alienware’s reputation for industry-leading technology, gamers can expect an unmatched gaming experience.”
* Memory: Significant system memory may be used to support graphics, depending on system memory size and other factors.
**Overclocked: Dell does not recommend operating the processor or other system component beyond factory settings. This may cause system instability and reduce the operating life of your system components
Links:
About Dell
People worldwide can buy Dell online, by phone and in nearly 43,000 stores. Alienware, Dell’s premiere high-performance PC gaming brand, offers unique and award-winning computers that incorporate innovative engineering and are designed with state-of-the-art components. Credited as being one of the first PC gaming hardware manufacturers, Alienware remains committed to creating industry-leading trends in the high-performance gaming arena. Alienware manufactures a diverse selection of customizable, high-performance desktops, notebooks and gaming peripherals that attract a broad range of customers who demand world-class performance and design.
Dell, Alienware, Aurora, Area-51, ALX, TactX and OptX are trademarks of Dell Inc. Dell disclaims any proprietary interest in the marks and names of others. All other trademarks and registered trademarks are property of their respective owners.
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