Sony Network Walkman Digital Music Player NW-E407: Makes the Shuffle look plain

It's sleek, it's smooth, it's Sony. The grand poobah and pioneer of the portable music player has joined the ranks of other manufacturers and have produced their own line of flash based mp3 players. The Sony Network Walkman Digital Music Player NW-E407 is one of their latest offerings. My first time to lay eyes on this beauty made my heart skip a beat, my stomach did a flip and my mouth started drooling. Well, maybe not the drooling part but yes, i'm a self-confessed gadgetholic. The iPod Shuffle maybe the size of a pack of gum but the Sony Network Walkman Digital Music Player NW-E407 makes the iPod Shuffle look like one!

Features of the Sony Network Walkman Digital Music Player NW-E407:

1GB Built-In Memory
-Which stores 695 songs2 on the device.

3-Line Organic Electroluminescence Display (Displays Song Title, Length, Battery Indicator and much more)
-The 3-line display offers a wide viewing angle, high quality display with a unique look. View information about the music, settings or time/calendar in any lighting condition.

Super Quick Battery Charge
-A three minute charge will provide up to three hours of playback.

Up to 50 Hours of Playback Life with Rechargeable Embedded Battery
-Internal battery provides up to 50 hours of continuous playback on each charge.

Plays Back MP3/ATRAC3/ATRAC3plus Audio Formats
-For customers who already have extensive music libraries, use the included software and hardware to store and play back their collection of MP3s. For the customer who is just getting into digital music and downloading, Sony's ATRAC format provides higher sound quality with smaller sizes than many competing formats. This enables the user to store more music and have longer listening times.

Compatible with the Connect Music Store
-Offers one of the most extensive music collections online. Unique features such as Moodmix, Connect Sets and live radio, make this a choice destination for customers looking to expand their music collection. It's easy to discover, find and purchase single tracks or entire albums. Choose from top hits and tracks from independent artists.

Time/Calendar Display
-View current time and date.

Smart Clip Supplied
-The included multi-purpose clip will attach to both the music player and belts, bags, pockets and many other surfaces.

One Handed Jog Dial Operation
-Access your information on the fly with the easy-to-use Jog Dial navigator. One handed/finger operation allows the user to simply scroll and click. The information and operation is truly at their fingertips.

Supports WMA, WAV Audio Formats
-The Network Walkman player plays back ATRAC3, ATRAC3plus format and MP3 files, and supports WMA and WAV.

Transfer Personal Downloaded Music and CD Recordings
-between your CDs and your PC, creating your own music mixes for on-the-go enjoyment.

Skip Proof Design-No Moving Parts
-for uninterrupted playback even while carrying the Network Walkman player during active uses.

Connects to USB Port for High Speed Data Transfer
-After mixes have been created in the jukebox, they are easily transferred at high speed to the device.

Multi Language Display
-Displays encoded text data that can include the artist name, disc name, and/or track name.
Music Management Software Supplied
-Import, manage and easily transfer your digital music collections with the supplied music management software.

Order your Sony Network Walkman Digital Music Player NW-E407 here at Mr.Gadget Australia in mid-August when it arrives!